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Conversion Rate Optimization

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How to Set Up Conversion Tracking For Your Website

How to Set Up Conversion Tracking For Your Website

What is a marketing conversion? In marketing, a conversion is when someone completes an action on your site that is considered a sale, or close to a sale for your business. Ultimately you need to choose what counts as a conversion for your business. For some this...

How To Set Up Squarespace Google Analytics

How To Set Up Squarespace Google Analytics

Setting up Google Analytics for your Squarespace site is very easy with their pre-made integration as part of your account. All you will need to do is to sign up for a Google Analytics account, grab your measurement ID number and enter it into your Squarespace...