Collective Skin Care
How We Increased Monthly Salon Customer Bookings By 56% In Under One Year For Collective Skin Care
CSC has increased their monthly bookings by 56%, their paid search campaigns have a whopping 70-90% conversion rate, and they now have over 100,000 monthly Google search impressions since working together with Boop Digital just under one year.
Increase in Monthly Booked Salon Customers
Digital Ad Conversion Rate
Organic Website Traffic Growth Month Over Month
Collective Skin Care is an advanced skin spa located in Vancouver, British Columbia, specializing in facials and cosmetic acupuncture. It is an independently owned and female-led clinic that offers high-tech treatments with a human touch.
Collective Skin Care is a boutique facial and acupuncture spa located in Varnish Beauty in Yaletown, Vancouver. We provide advanced facial care that is customized to your skin by certified skin therapists. Cosmetic Acupuncture, Traditional Acupuncture and Cupping Therapy provided by a registered acupuncturist. We believe that good skin isn’t just a matter of good genes. The skin is the body’s largest organ with many integral functions. It acts as a window, that when looked at carefully, can give us insight into overall health. When our skin is healthy and vibrant, we enjoy a deeper level of confidence. The bespoke experience we provide will help you achieve true skin confidence.
Collective Skin Care needed to increase salon bookings to fill the calendars of their new staff and grow the business.
Collective Skin Care needed to increase salon bookings to fill the calendars of their new staff and grow the business. They needed to compete with bigger franchised salons in the area who had larger budgets and social media followings, while also communicating how they differed in the advanced & custom skin treatment plans that they offer their clients.
We created a multi-channel marketing strategy that included a SEO, web optimization, digital advertising, and marketing analytics and reporting.
We created a multi-channel marketing strategy that included a SEO, web optimization, digital advertising, and marketing analytics and reporting. We created a SEO-focused blogging editorial calendar using a competitive keyword gap analysis to prioritize blog themes. We built a local SEO and paid ad campaign that targets potentials customers within the radius of the salon looking to book facials in Vancouver using conversion bidding strategies and a tight focus on keywords that center user intent. We've added the addition of adding a new commercially well-known skincare product line to the website content to take advantage of the brand's awareness, combined with an affiliate link strategy to increase sales. Lastly, each service line has undergone its own keyword research to restructure the web pages to align with each main keyword group that CSC needs to rank for.
CSC has increased their monthly bookings by 56% since working together with Boop Digital just under one year.
CSC has increased their monthly bookings by 56% since working together with Boop Digital just under one year. Their paid search campaigns have a whopping 70-90% conversion rate with a cost per acquisition of $1.41. They are currently ranking on page 1 for some of the most competitive city search terms related to their business, including user intent keywords such as "cost of facial services" and "facial vancouver." Collective Skin Care's monthly organic traffic from Google Search results is now valued at $4,724/month if they were to pay for the same keyword rankings through digital advertising. In the last year their monthly organic website traffic has steadily grown 50-70% month over month. They are currently receiving over 100,000 Google search impressions per month (a 42% increase since working together).
"I have been working with Boop Digital for nearly a year and will continue to do so. They have developed an in-depth strategy that is tailored to my business and I have since seen the steps we have implemented pay off. Boop’s services are high value; they stay abreast of the ever changing SEO and digital advertising requirements and have provided my business with a solid foundation from which to grow. I highly recommend making the investment and partnering with them." - Kathryn Sawers, CEO of Collective Skin Care