Search Engine Optimization
(Our #1 Area of Expertise. Wink, Wink)
Do You Feel This Way About SEO?
SEO service providers often seem unclear and mysterious. Are you overpaying? How will you know if you see results?
As a small business owner it is likely you’ve gotten approached by cold emails before from people claiming to be SEO agencies. Sometimes services can be expensive, and it is a bit daunting to think they might just run off with your money and you won’t even be able to measure or see results. That is why we make you follow a clear, transparent process when working with us on SEO.
SEO takes a lot of time.
You know it is important, but it takes time to do and time to see results. By handing over your SEO management to a professional you are getting more time to focus on short-term revenue gains for your business.
SEO can get quite technical.
You have a good sense of what SEO is, but you don’t want to have to worry about all of the technical issues, editing code, installing scripts, or optimizing files that comes along with keeping up a SEO-ready website.
You need to know what to do for YOUR BUSINESS specifically, not just general SEO tips.
A lot of SEO tips floating around the internet are helpful, but what does it look like in practice for a local photography business or graphic designer?
There are a lot of free checklists online (including ours) that tell you the technical things you need to do, but now you need an advanced SEO content and keyword strategy.
Thinking about hiring us already? Give us a boop by booking a quick video chat via our button below.
Boop Digital SEO Services
We can help grow your website traffic by helping you improve your website SEO and organic search results rankings. To get started with seeing how we can work together book a quick video call.
SEO Technical Website Audit: $1195
A stand-alone report that evaluates every URL on your website based on our 100+ point checklist of search engine optimization (SEO) requirements. You will get a full scan of your website, a summary of all the issues and how to fix them, and a list of prioritized action items from highest to lowest impact so you know where to start.
Ongoing Monthly SEO Coaching Package: Range of $1050 - $1850/month
Ongoing monthly retainer for coaching and/or management for your SEO marketing strategy. All packages include bi-weekly or monthly meetings with video recordings saved, monthly digital marketing metrics reporting, and a custom client portal with your optimization resources and assignments. Optional add-ons include dedicated technical project time to complete your SEO tasks and SEO copywriting services.
SEO Content Strategy Report: $1395
A stand-alone report that creates a custom SEO content marketing plan for you. It includes a keyword list for you to focus on creating and optimizing content for, a competitive analysis, and a prioritized action list of content to create and optimize for your business. We suggest that you purchase this report in conjunction with the SEO technical audit to get the full impact.
SEO Add-On For New Website: $1500 + $300/Page
We work with your web designers and developers to ensure that your new website project is properly optimized for search engines from day one. We follow our thoughtfully curated and researched 25-point checklist at each stage of the web design process to ensure you have the best chance of showing up high in search results. Please contact us for full details on what this partnership and checklist look like for your business.
Search Engine Optimization FAQs
Search Engine Optimization (SEO) can be a really intimidating area of digital marketing but it doesn’t have to be! We focus on being ethical, transparent, and educational in all of our SEO services and resources.
What is Search Engine Optimization?
Search Engine Optimization is the process by which we make your website more visible on search engine result pages (SERPs) such as Google, Bing, etc. The higher you show up in search results for the right keywords, the better quality of web traffic you will get (ie: more paying customers versus just regular website visitors). Search Engine Optimization (SEO) takes a lot of work, including working with some of your website’s code, so we offer professional and ethical SEO services for new websites. In order to keep ranking competitively as you grow your business, you will want to invest in some time into a content marketing strategy such as a formalized blogging program.
Why Search Engine Optimization is Important
Search Engine Optimization is important because the higher you rank in search results, the more website traffic you will get (and for free!). The best part about growing your website visitors through organic traffic is that it is a long-term strategy that gets you consistent leads for a long time. You also won’t have to worry about your content not showing up in social media the way you want because when people find you through search engines you control the entire experience through your website. Focusing on SEO (Search Engine Optimization) also potentially gives you more content for marketing on other channels, and can position you as an industry expert or authority when done right.
How Much Does Search Engine Optimization Cost?
Search Engine Optimization (SEO) is technically free because you do not have to pay to show up in Google Search Results. However, if you want to hire an SEO expert to help you rank higher quicker, educate yourself via an SEO course, or use professional SEO software to do routine tasks and research easier then you will have to pay for these extra resources. Professional SEO software usually ranges from around $75 – $500 / month. SEO courses range from $300 – $9000 depending on the length, format, expertise of the teacher, and additional resources/outcomes. Professional standalone SEO reports usually cost around $800 – $1500. Ongoing SEO consulting or management services tend to cost around $500 – $5000+ depending on the deliverables and expertise of the expert or agency.
How Long Does Search Engine Optimization Take?
Search Engine Optimization is a long-term strategy that shouldn’t be used as a get-rich-quick scheme or to generate a huge amount of leads for a brand new website immediately. Typically any changes that you make on your website to help optimize it for search engines can take 6-10 weeks to be recognized and indexed by Google. Usually, the first year of a new website sees the slowest amount of growth, but a consistent content marketing strategy and blogging program that is backed by keyword research and the ethical, white-hat accumulation of backlinks will help you rank higher quicker. It is extremely hard to rank high in search results for a brand new website if you are unwilling to write related content that is optimized for search engines.
What Should a Complete SEO Strategy Include?
Write valuable content for humans
(content strategy, keyword strategy)
Optimize your content for search engines
Improve your content by: Learning from competitors; Listening to customers; Understanding your analytics
Share your content on the internet and gain authority
Where To Learn Search Engine Optimization
The amazing thing about digital marketing is that you can learn most of it through accessible online courses, blogs, podcasts, and other marketing channels for free! The main thing to be aware of is not all free advice is relevant, actually provided by an expert, or true. So try to learn from well-established industry experts, credited courses, or from someone who has an established library of resources, actual experience/proof of expertise, and citations. Here are some of our favorite SEO resources: SEMRush Blog, Moz Blog, Neil Patel Blog, LinkedIn Learning Courses, and of course our Boop Digital SEO blog!
Additional SEO Services We Offer
SEO Location Strategy Report ($995)
Do you want to create a specific SEO strategy for optimizing your brick and mortar business or for targeting a new location from your pre-existing market? We will work with you to research and create a custom local SEO strategy for increasing leads or foot traffic in a specific region.
Website User Behaviour Report ($995)
This will include an analysis of your top performing pages, user behaviour flow on your site, using heatmapping to analyze key pages, and providing insights and actions to take based on user behaviour data gleaned over the course of the month. The key is to find ways to improve the conversion rate of your website. (SEO focuses on growing traffic, and web optimization focuses on converting that traffic)
*Note: You must have Google Analytics properly configured on your site
Domain Migration Service ($5000+)
We offer domain migration services where we will work with your hosting provider, DNS records, and website to make sure you successfully switch over without SEO implications. We will also monitor for the month after the switch to ensure that things are looking normal. You can fill out the form below if you want us to manage this. Confirmed estimates are provided once we have more information on your domains, hosting provider and domain provider.
Praise for Boop Digital
I learnt a lot from Lauren about maximizing SEO for my website and in an easy to understand way. Definitely would recommend Boop Digital to other small business owners!
– Angela Lester, Photography by Angela McConnell
Lauren is an SEO and digital marketing genius, but she makes everything really approachable! She is knowledgable about so many areas of online marketing and answered all of my questions in a way that made everything feel so much more manageable and doable! I would definitely recommend working with her for whatever online marketing needs you have; she’s the best!
– Leslie Roberts, Gilbie Media
Lauren’s SEO knowledge is solid and she is able to communicate it clearly and simply for non technical folks like me, both verbally and in print/writing. She’s got a great attitude and heart to help, so that with her technical expertise, is a winning combination for anyone who is looking for a good client experience.
– Justine Hwang, It Just Flows Calligraphy Workshops & Coaching
We Lead + Educate on SEO
Our CEO/Founder + SEO expert Lauren Kyle is available for speaking engagements at your podcast, conference, mastermind, webinar, workshop, retreat, etc. Contact us for dates and rates.
Read About SEO On Our Digital Marketing Blog
Everything You Need To Know About SEO & Web Design – A Boop Digital Webinar Replay
Are you starting a new web project? Learn everything you need about SEO & web design in this one-hour webinar...
15 Free SEO Tools You Can Use For Keyword Research
Want to do keyword research but don't have the funds or time to justify premium software? You can use these 15 free...
How To Do SEO Keyword Research + Content Strategy For Your Business – A Boop Digital Webinar Replay
This is a full 1.5-hour free webinar replay on how to do SEO Keyword Research + SEO Content Strategy for your business. Watch the masterclass >
Answering Common Questions About Meta Descriptions
Meta description tags are used by search engines to describe web pages. They're often used in conjunction with...
How To Connect Your Website Conversion Tracking To Your Google Adwords Campaigns
Learn how to track conversion in Google Adwords. What Are Conversions In Google Ads? A conversion is any action a...
How To Set Up Squarespace Google Analytics
Setting up Google Analytics for your Squarespace site is very easy with their pre-made integration as part of your...