This is a full 1.5-hour free webinar replay on how to do SEO Keyword Research + SEO Content Strategy for your business. Watch the masterclass above or follow below for the full transcript. Please note that all discounts mentioned in this webinar are no longer relevant and were time-sensitive offers exclusive to the live viewers of the original webinar.
How To Do SEO Keyword Research + SEO Content Strategy For Your Business Webinar Transcript:
Jamie 0:02
Welcome pet entrepreneurs to our lesson on S E O with Lauren from boop digital. Let me give you a little bio on Lauren. She is the CEO and founder of booth digital booth digital is an online marketing agency that helps value aligned creatives, entrepreneurs and nonprofits launch and grow online. Their specialties include search engine optimization, SEO, which we’re talking about today, paid ads, analytics, web optimization, low has been doing digital marketing for over 10 years across 32 industries
for over 17 countries around the world and has managed over $300,000 worth in advertising budgets annually Money, money, money money, that they are passionate about helping brands that are making the world a more beautiful and better place and get their message out and grow an online community. When they aren’t scoring, scouring sorry data and Google Analytics low enjoys escaping to the mountains or beach photography, fashion, illustration, astrology Tarot making bougie cocktails for friends, and finding a disco to shake their booty at and has great boots to do it in. You can find them I’ll find them over at at every day, buy low. And at boop digital marketing. I will tag all of her websites, the socials, everything you’ll need. Low was fantastic. She helped me with dog spotted grow immensely. And I’m so so excited to have low here. So thank you, thank you, thank you. And I’ll take it away, and I’m going to be quiet.
Lauren Kyle 1:45
Amazing. Thank you so much, Jamie.
Yeah, always a pleasure working with you. Um, so I will get started. Just by saying kind of
as we get into this presentation, I’m probably going to be going over a lot. I also, I’m not sure you know, kind of what the level of like SEO knowledge is. So we’ll kind of have a beef up sort of brief primer, and then we’ll get into kind of the content for this presentation. And then I’ll like open up for questions afterwards, just to make sure that we like keep to a good cadence because I guarantee it’ll get like more and more information as we go on.
So I’ll get started. I also want to let you know, I created a fillable worksheet that you can download and use alongside with this presentation. You can also just choose to listen if you want to and then download it later. But there’s that resource as well. So we’ll get started sharing the screen. Thanks, Jamie. Yeah.
Do Okay, so I will not even bother showing you the download. So you can do that kind of on the end. And I might just, I’m trying to think how I want to I might, I might. Oh, I’ll leave you guys can. Sorry. Just so I know. Can you guys see yourself when I’m sharing my screen on the Zoom call? And do you think it will show up in the recording? Yeah, okay. I don’t love the feeling of not seeing your faces react to the material just because it helps me know. Like, if I’ve completely lost you guys, so I’m trying to think of what the best way to do this maybe bottom for now. And I might just kind of chaotically be moving you around if you’re covering information, just so that we can see. Or oh my gosh, sorry. This is just logistical things of the rewatch. Okay, I’m not gonna look at your guys’s faces, but please feel free to like, maybe put in the chat if you have like a question. And then Jamie, if you don’t mind just like acting as a kind of mediator and like flagging if there’s like something in the chat
Jamie 4:18
totally up to you and do the questions or save them for the end.
Lauren Kyle 4:23
Um, let’s try to save them for the end. And so yeah, but like feel free to just keep putting them in the chat so that we don’t miss them. Yeah, that’ll probably be the best. Okay. logistical things aside. We will get started. So, I’m going to skip this bio because Jamie covered it beautifully. There’s no need to kind of keep going on about who I am and what I do. The main gist is that I am really passionate about SEO? I have a lot of experience. And I’m really excited to kind of teach you about this. So first of all, why do we do SEO? And I think it’s really important to kind of really always come back to this question, because especially when we’re marketing for our businesses, we can tend to get into the really nitty gritty details and focus in on metrics, sometimes even like vanity metrics, and then realize, are we even moving the dial at all? And so it always comes back to increasing our organic web traffic for SEO? Ultimately, if we’re looking to see am I being effective in my SEO efforts, we can always look at is my traffic increasing to my website? And specifically is my traffic from search results, or organic web traffic increasing to my website? And why is this important because this is free traffic, in a sense, other than maybe like the time and labor costs of like hiring an expertise, or like putting in your own work. It’s free versus paying for that traffic via ads. And it has a very long term impact. So although it’s not a kind of get rich, quick strategy, putting in the work for SEO and growing, your organic traffic is long term free traffic and growth for your website. So it’s a really sustainable way to work on your business. So I’m gonna do a little case study here. Young hip and married is a brand that I’ve worked with before that basically does wedding officiant businesses, they have three different us locations, two different Canadian locations, like still expanding. And after working together with them on SEO. Over that, that year, we garnered 7 million Google Search impressions 317,000 website clicks and a 13% year over year growth in organic traffic. If they had paid for this traffic, it would have cost them $73,000 In paid advertising. And the way that I calculate this out, is looking at what is the cost per click for the keywords that they are ranking for and getting traffic from, and then multiplying that by the website, like the actual clicks that they’re getting from those keywords. So it’s a very exact science is it would have cost them exactly $73,000 To get that same amount of traffic from SEO. So obviously, this is a very big example. We’re probably all in like different points in our business, like you may be like, Oh, this is like on par for traffic for my business, you might be like, well below, but this is a technique that you can use and have in your marketing playbook that’s really going to start to pay off, the more you grow in the market, you invest in it, because you’re now getting that traffic for free. And it makes a very big difference. So what is SEO, it stands for Search Engine Optimization. But at the end of the day, it is all about optimizing your website, optimizing the copy on your website and the copy in your blog content, so that you show up at the top of search result pages when someone searches for something that’s related to your business. So ultimately, the goal beyond kind of growing our website traffic is we’re trying to get to the top of those search results. And ideally, if you’re getting in like you know the the number one page on Google, that’s going to have a massive difference in how much website traffic you get. As you guys probably know, just personally in your life, when you’re searching for stuff on Google, it’s probably unlikely that you’re going to like page 567, maybe even page two, like it just drastically is cutting off. So the more times you can show up on the number one page for Google, the more traffic you’re getting. And the best part about it is it’s not just, you know, anybody, it’s people that are already searching for things that are related to your business. So it shows very high user intent, those people are more likely to convert whatever conversion means for you. And so it’s very, very valuable thing to have. So here’s an example of a search engine results page. If I were to, you know, type something into Google that’s related to my business, you know, the most obvious one being my brand name. Hopefully, I’m showing up at top search results, so that I can get that traffic and then you would want to expand that out to related terms. So like what are the services you’re providing, you know, what is the profession that you do? What are your locations, all of that sort of thing. So there are three levers affecting your search rankings. And this is probably the easiest way that I can explain kind of the three influencing factors. So the first one is your technical SEO score. So this is how optimized are You for search engines to understand what your website’s about and to crawl your website. This comes down to a lot of different things. When I run like an SEO technical audit on sites, I’m looking at about 100 different technical checkpoints to figure out this score and what needs to be improved. But it includes things like, you know, the PageSpeed, proper meta data, having proper heading tags and different tags structured data within your code. You know, having properly optimized URLs, making sure there’s no broken links, there’s a lot of different things that go into this, the higher your technical score, the higher that Google is going to think that you have a good user experience and want to show your website for search results, because they’re trusting that someone isn’t coming onto your site and having a bad experience. And this is, you know, compared to all the other sites on the Internet, the next one is your domain authority score. This is kind of an internal metric. There’s not necessarily like a public database where you can just look and see everyone’s score. Probably the easiest free way for you to find this is to sign up for a free trial to an SEO software like Moz, or SEMrush. We’ll talk about SEO Software a bit later. But in general, the techniques and things I’m going to talk about with you right now are free things that you can do, as your software is really expensive, and very specialty. So I don’t often suggest unless you’re, you know, really dedicated to it and have that budget to be paying for SEO software. But the free trials will be able to give you a domain authority score. And Domain Authority score is essentially an internal metric that Google uses to figure out how trustworthy or popular you are. And, you know, this can really run the gamut. Like if you think about the highest Domain Authority score websites on the internet are probably government sites for like official government sites, or like official university sites, they’re very high domain authority. They’re very trusted. And then at the very lowest end of the spectrum, we’ve got, like, Joe, Bob’s blog spot, you know, that just got launched a day ago, and is just talking about rants about his neighbor, and how he wants the neighbor to cut down the tree that’s gonna have like the lowest domain authority score. And so it really runs the gamut. So you’ve got to think about in the context of like, all the websites on the internet and like, how trustworthy you are. So most, you know, there’s so many websites on the internet, the majority of websites are actually like on that lower end of a domain authority score. So unlike a technical SEO score, which you could technically score perfect, like, let’s say 100, out of 100, a domain authority score, it’s probably unlikely that you’re going to get past like a 30, or 40, ever. So the scale is a bit different, and how and how important it is. However, it’s also kind of affected by how important you are in your specific industry or niche. So the more that you are on relevant magazines, publishing sites, you know, noted in the news or press. So in general, just like a kind of traditional PR strategy is really important to helping improve this domain authority score, the more really like high quality content that you have compared to your competitors in the space. And that can help affect Domain Authority score. And often, one of the techniques that is used to improve this is a backlinking technique. We’re not going to get into the nitty gritty of backlinking in this particular presentation.
The only end because we’re not getting into it. I think the only thing I’ll mention about this is please do not fall for scams, your backlinking you probably as a business owner, get a lot of cold emails from people that claim to be like SEO professionals, and they’ll be like, pay 100 bucks for like 100 links, backlinks anything like that. Just avoid that. That’s like the one thing I’ll say in this presentation, it is possible to get flagged and get like shadow banned by Google for trying to kind of trick your way into getting a higher domain authority score. And that’s one of the easiest ways to get flagged is by paying for backlinks. So yeah, just just be careful out there for that one. The last lever that affects SEO is the relevancy of your content. And this might seem really obvious, but I really just want to kind of make it as obvious as possible. If someone’s, you know, puts in a specific search term in Google Do you have that exact search term on the webpage on the actual page that you’re trying to have show up in search results? Does it show up multiple times within your content? Is that page actually the best content on that search term on the internet. And how we affect this is one by making sure that we do proper good keyword research for our main site, and that the actual main pages on our website are optimized for those search terms that we want to show up for. And then beyond that, we want to make sure that we have a blogging program in place. And that when we’re doing blogging, we’re not kind of just doing like a shot in the dark, we’re actually thinking about what is the search term that someone would put in Google to lead to this blog post? And does this blog post even have that term in it, and is it optimized for related terms and has high quality content that’s actually answering to or explaining the search term. And so that is going to be the bulk of this presentation. And these are kind of the three, the three main aspects that affect SEO, some easier than others. All a lot of work, I won’t lie. Um, so just to kind of sum it up a complete SEO strategy, because I think there’s so many different ways that we can go about this. And in general, if we were to have a very complete SEO strategy, this is what I would include. One is writing valuable blog content, and also add web page content, like just in general, having good content on your website for humans, for your actual clients, but also for the business keywords. So this is what I would call a content or keyword strategy. And that’s where we’re going to be deep diving in this presentation. But also, the second thing would be optimizing your content and your web pages for search engines. So that’s like, getting a technical SEO audit, putting in all those technical fixes. Sometimes a little bit of coding is involved with that, you know, a lot more of the kind of boring details. Boring for some, I like it. Number three, is, I would make sure that you have some sort of analytic strategy, because as you probably know, as business owners, if we’re going to spend time and money doing something, we want to know what that return on investment is. So just learning, you know, okay, am I being effective? Is My Organic Traffic growing, you know, from what keywords? Is it growing and just having a bit more of a handle on what those analytics are? The fourth thing would be sharing your content on the internet and gaining authority. So this is that kind of domain authority piece, the backlink strategy? How am I getting talked about in the media on other sites? You know, how is my content being shared around the web. And the fifth thing is, I would just always kind of, you know, work smart, not hard in the sense that you are repurposing all of that hard work you’re doing for the long form blog content that you’re working on for SEO and making sure that you’re sharing it on social and you’re optimizing, all have that content for other platforms. If it’s possible to, you know, take your blog posts, and then make it into bite sized, you know, social graphics, but then you’re sharing on Instagram. If you’re able to also turn that into a real where you’re kind of talking about it. Just making sure that if you’re putting in the time to write and research on something that you’re breaking it down and repurposing it. I might actually just stop for a moment and ask at this time, does anyone have any questions on what I’ve said so far?
Jamie 19:02
Haven’t been any in the chat? Josh is shaking his head now. Victoria, do you have any questions if you want to pop them in the chat? If not, we can keep going and I’m enjoying this like, Nope, you’re good. You’re such a good presenter. killin it, keep going.
Lauren Kyle 19:17
Okay, we will get into the main bulk of this. How to do I, this is my caveat, free keyword research. There are many very interesting, complicated, data driven ways to do keyword research using professional SEO tools. So, for example, when I’m working with clients, because I’m an SEO specialist, you know, I have access to multiple paid SEO tools. And what I’m doing is actually not even what I’m about to teach you today. It’s like, a lot more complicated. But it would be a very annoying presentation for me to Be like, yeah, the solution is to spend, you know, a few $100. And just on like SEO software that, that, like you don’t necessarily know how to use and then like, you know, do all these complicated things like I’m trying to distill this into really easy, actionable things for you guys to start working on, to kind of get introduced to SEO. But you know, I’ll just kind of the caveat is that we’re doing free keyword research, it’s still important, it’s still impactful, it doesn’t mean that, you know, your, your, your, it’s not worth your time. So yeah, that’s kind of my caveat here. So there are kind of two types of keyword research. And I think this is a really helpful way to break it down. The first type of keyword research is developing kind of a main list of like, keywords for your business and for your website. And so this is what we’re going to kind of use the the worksheet that I included to start to develop so that we’re really clear on what that list of keywords is for your entire business. And, in general, if I were to get really into looking at, you know, measuring my keyword rankings over time, and measuring keyword rankings would be like watching to see you know, how high in search results I’m getting for certain keywords, I would be doing it for my main keyword list. Because ultimately, these are going to be the list of terms that are the most important for your business to show up for in terms of like actually getting customers and actually getting clients. So this list should be aligned with the actual services, you provide her the actual products that you’re selling, it should be, you know, all the terms related to your business type. So if you’re a veterinarian, it would be like, literally, you know, veterinarian, and my location or veterinarian near me, or best vet like all that kind of stuff. And it would also be related to like the locations that your answer, if you’re a brick and mortar business, you would want to make sure that you had terms related to the neighborhood, you know, to your address, to all that kind of stuff. So this is very much aligned with your actual business objectives. Because that is going to be your first priority to making sure you’re showing up in search results. The second type of keyword research is when you’re researching keywords for blogging. So once you have your main website, and you have your main keyword list, and you know in general, that your website and the structure of it is all optimized for for kind of the main terms, in order to kind of rise in rankings, you’re going to want to start to kind of produce blog posts. And in general, you can produce blog posts, and that will help your SEO because you’re providing Google yet another page of content to be able to rank for. But what takes it one step further is being able to create a blog post that’s also optimized for its own set of keywords and, and, you know, hopefully that those set of keywords are related to your business goals. So we’re actually going to cover both of these. And it’ll be able to kind of get you into a system that you can use to know and just kind of check off your list cool. I’ve optimized this web page or have optimized this blog post for the keywords that I want to rank for. So in general, before we get started in the main keyword list, just want to talk a little bit about resources. So one is I created this main keyword worksheet list, sorry, main keyword list worksheet that Jamie shared that you can work through. I also have a paid resource. And that is like a custom SEO content strategy report. That includes a lot of things, but part of that is helping you come up with that main keyword list for your business. And then completely free is I have a full kind of breakdown and blog tutorial of how to choose certain seo keywords to focus on. And that’s just like a ton of brainstorming activities to help you kind of think about all the possibilities for creating your main keyword list. And that’s all on my blog. Okay, so if you were to use your worksheet, this would be the time to kind of pull it out and take a look at it. In general though, we’ll kind of work through it actually might. You know, this isn’t like the prettiest transition but I might actually just show it on screen in case you don’t want to pull it out yourself just so you can kind of see the breakdown. The format is actually quite simple. We’re basically going to be listing out the main service here. And I’ll show you this kind of example. Like let’s say we have a main service of wedding photography. I’m going to match that with what particular page on my website, I’m thinking, I want to rank for wedding photography. And this will become very eye opening, you might realize your website structure is not optimized for the for the terms you actually want to rank for. You might be like, Oh, wait, I offer wedding photography, but I don’t even have a page dedicated to wedding photography. So if you don’t have a page, I would kind of just put like, you know, to be determined, or leave it blank and start to really think about, ultimately, you need a page if to show as a link in that search results. So do I have to create one do I have to, for make a placeholder blog posts, like what do I have to do. And then in this column, we’re going to start to brainstorm and list out kind of what are the related terms that are related to this kind of main service or main keyword. And ultimately, these related terms are going to start to become headings on either our web page or a blog post. And that just helps Google to really know what the content is about and also to start ranking for it. And for humans, it makes it a very wonderful one stop shop, you know, landing page have all of the information they might need on that topic, which again, helps with SEO, because Google is going to value content that is jam packed with quality over something that’s really sparse. And this is just, you know, there’s some extra pages here. So you can use this worksheet to develop your main keyword list. But this system, you’ll notice later in the presentation, this is also a worksheet that you’ve kind of worked through, like blog post ideas as well, just to kind of understand how to break it down and optimize. So working with this worksheet, if I were to work through my main keyword list, I would start off at listing all of my main services and products. So for me, I might be like, you know, search engine, SEO, like, you know, SEO, technical audit, SEO content strategy, like SEO, consulting, your coaching, you know, web design web developer, I would just like start listing it out in that worksheet on the first column, I would also try not to be too jargony we all have kind of different jargon. For industries. And in general try to think of what the most kind of popular or common way to refer to things, this can also be relevant if you have a product or a service name that you know, is really unique to you maybe even like copyrighted and it’s like punny, include that service because it is the name of your service. But also try to include the name that, you know, people would regularly refer to, if they’re not familiar with your business and kind of your naming system, I would then you know, be matching each of these services and main products with a page on my website, that i is the one that I’m going to be trying to rank for. If it doesn’t exist, ultimately, you’re going to want to make one, I know that this is not necessarily going to be universal. It might not also be like the happiest news to hear. Because, you know, a lot of the times, we also might just have like a section on like, you know, a long scrolling web page, that’s actually just the content, that’s fine. But ultimately, when you start to fully develop your website and blog content, you’re going to want to create individual landing pages for these things.
And then, like I mentioned, from there, we want to start to come up with related keywords. And so the free way to do this is actually to go to the Google homepage, type in that keyword that you’re thinking it’s like wedding photography, and then look at the autocomplete suggestions that come up for it. This is technically free data straight from Google that because they’re going to show you popular things that people are searching that’s related to that keyword. When you fill in that keyword. Google is going to show you some of the top search terms related to it. No seo software involved. So I would list I would add those to your lists that are relevant because some won’t be relevant. And then if you want to get even more, try putting in one of those related keywords and see what autocomplete suggestions come up. And this is like the simplest free way straight from you know, Google’s mouth to just figure out what are popular related keywords. If you wanted to take this one step further, and you do Just again, this is not at the level of like taking seo software and like paying for really expensive programs and like doing complicated research, this is kind of like a little bonus, there is a Google Chrome plugin called Keywords Everywhere. And Keywords Everywhere, it’s technically free to get this Google Chrome plugin, but you can also pay for like credits. And when you pay for those credits, when you type something in Google, what Keywords Everywhere will do is show you like what the monthly search volume is, and like, show you kind of some general traffic stats of all of the search results. And that can be kind of interesting, if you’re trying to get a sense of, okay, here’s how many times something is searched for a month. And here’s how many times like those related keywords are searched for a month, there’s a like some other like really cool data that shows up. If you do do that approach, that to me, this is one of actually the cheapest ways to start to get access to that data without committing to an SEO software. If you choose to do that, and like you kind of just pre pay, like you can put like pre paid $10. And like get some credits, just make sure that you like toggle on Keywords Everywhere when you’re doing your keyword research, and then turn it off. Because then otherwise, every time you search for something, it’s using your credits, but like if you toggle it on, do your keyword research and then toggle it off, those credits will go a really long way. So that would be my suggestion, if you just wanted to, like, you know, drop a tiny amount of money and just get like a sense of some of the data that’s out there. What I will say is that, you know, the, the wealth can go so deep. And the rabbit holes, yeah, it just goes so, so deep. So sometimes what happens when it’s not like, you know, we’re living and breathing, SEO, and really any kind of thing is the more data and the more stuff we we get out, it’s exciting, but also like it is more overwhelming. Like we have less sense of direction. So, so much data available. But if you haven’t already, you know, simply worked on a main keyword list with the perspective of just your business objectives. And like realistically what people need to search to get to your website, try not to get distracted by the other stuff, this is kind of laying the right foundation before you start to get like really, really into it. So after you’ve created that main keyword list, which actually ultimately, it isn’t necessarily like the longest or hardest thing to do. This gives you a really good basis to think, okay, what are missing web pages on my website, the next thing I would probably do is I’m going to think about writing content based on those services that I provide. So for example, you’ll see in this kind of graphic, again, with that wedding photography example, if I have a service of wedding photography, based on even my, like autocomplete suggestions or related keywords, I’d be like, Okay, what are some service based blog posts around that? And one might be, what shots will you want your wedding photographer to include on your big day, which is probably honestly like a question that their clients are already asking. So I would, you know, start my blog program, again, by building the foundations and just creating one or two blog posts that really speak to the actual service or products that I have. Again, this is really just building the foundation so that the work I’m putting in at the beginning of showing up in search results is also related to the types of content and things that are actually going to lead to sales and conversions. The next thing I would do after my main keyword list is learn how to actually optimize that web page for keyword. So you know, you have the keyword list, you’re like, here’s the web page. Great. And now I have the related keywords. But how do I actually technically optimize this web page? Or how do I technically optimize this blog post to rank for that keyword. And so what I have is a blog post that is an actual full on checklist that you can just go through once you have those keywords selected to optimize the web page of the blog post. Also, if you go on here, there’s a downloadable PDF checklist as well. Again, there’s a lot of different things that I have a full checklist that you can work through. The next thing I would do is if you were really interested, you could see where you rank for those keywords currently. Again, this is this is the free suggestions that I’m giving you. Like professional SEO software’s and, you know, professionals in general will be able to to do like a lot of different, like keyword rankings on your behalf. But if you are curious, let’s say you’re like, Oh, I’m a wedding photographer, and actually have no idea where I rank for the term wedding photography, here’s a link to type in that keyword and put in your domain and see what your current ranking is for that keyword, and it’s free. So you can just see, maybe I don’t rank for a keyword, that’s like my main business keyword at all. And that’s probably the first place you’re gonna start. Maybe you actually rank really well, you don’t even know it. So in general, I’m going to move on now to the second type of keyword research, which is how to conduct keyword research when writing a blog post. But I’ll stop and kind of show you more free resources are mostly free. So in general, I have that keyword list worksheet that you can work through, which again, like you can follow that same principle for a blog post, I have a paid service, which is like ongoing, like SEO, like coaching and consulting. That includes like giving you actual homework assignments, checking in that you’re optimized, doing all the analytics. It’s very, very hands on. And then I also have that free blog post I talked about. And in addition to that free blog post, if you go on it, I have a free checklist as well for optimizing blog posts. And sorry, I know I’m like mentioning these resources and linking and being like, oh, like figure it out. But in order to kind of keep us like condensed on time and just talking about keyword research, I just want to point you to those tools. So the first step to writing a blog post is to find our focus keyword. So I’m gonna talk about two different kinds of keywords for blog posts, one is a focus keyword. And the second one is, like, it’s our list of our related keywords, you’ll notice that the process I’m kind of teaching you is very similar to the process of developing kind of the main keyword list, finding that URL, and then the related keywords. I’m trying to kind of keep a system so that you feel empowered to just conduct the keyword research for both for both projects. So if I were to write a blog post and find my focus keyword, this is going to be kind of the main keyword that probably ends up becoming the blog post title, which in turn is an h1 Heading tag. And then it’s also probably going to be in the URL of my blog post. And it’s also kind of just in general, like the blog topic, think about it, like your focus keyword should be the blog topic, it should probably be like in the blog title. The first activity that I would do, if I were thinking about writing a blog post is try to think about a popular search term that’s formed in a question. And that would become the theme of my blog post is like answering that question in detail. And that question is probably related to an actual keyword on my main keyword list. So I have a free tool here. Again, paid seo software, goes really in depth and has like really amazing tools to do this. This was a free option, I found you, let’s say going along with that example of wedding photography, if I were to put in this was on my main keyword list, and I was like, Okay, I’m gonna write a blog post, I would try to look for keyword data that is related
to wedding photography, in the form of a question. I’m not gonna lie. I just found this and it seems like it gives us some interesting data. So it’s a good jumping off point. It is not is not
Jamie 39:15
while it’s loading. What about answer the public? Do you ever use that?
Lauren Kyle 39:19
Yeah, yeah, that’s a good one, too. In general, like any of these kind of like free options are probably going to be pulling from like, really, you know, just like generic or general trends. And I think that that is like good enough for doing this process of the blog post writing. The paid seo software is getting like really into the nitty gritties of like, the keyword like the monthly search volume and like the cost per click value and like how it compares to like your competitors like it’s using a lot more bespoke data, but answer the public is a great one as well. So Obviously, using my kind of discernment, like there’s going to be some that are just like not interesting. But I might try to find these very interesting. I might try to find like, even maybe like, what are the different styles of wedding photography? Like I could talk about? Like some of the different things, but I would try to find a question here. That is a search term that people are searching, you could also do the Google Autocomplete suggestion as well, that’s a free kind of way to go about doing this. But I would try to find that question and probably set that as my focus keyword. And then from there, I would do that autocomplete suggestion to see what are some related terms? So let’s just, you know, what did I say? Oh, my goodness, I don’t even remember, what different styles are there?
I gotta check. Yeah, I think it was what different different styles of wedding photography.
So you’ll notice I get these autocomplete suggestions. So I would take note of these. Because what you’re going to do with these related keywords is in your blog post, you’re going to try to use these different variations of this term in different sub headings and places in your blog post. And these would become related keywords, but your focus keyword was based on kind of that popular question or term. So I would play around with this again, I’d be like, okay, so I might end up having I mean, this potentially be its own blog post, but I would start to look at what kind of different sub headings I can use. Again, all of this being based on actual kind of popular search terms
Jamie 42:03
really quick low. I know because we’ve talked about it, like what h1 is what h2 is in sub, could you just pull up a blog, so you can show what that looks like? Because I think that’ll be helpful. Totally.
Lauren Kyle 42:21
I cannot see my address bar due to this zoom control. Okay. So
Jamie 42:27
you got it, if you click enter, you’re on your website. Perfect.
Lauren Kyle 42:31
Let’s go to the blog here. I actually have an entire blog post that teaches you about this heading tags, how to assign them. But let’s, let’s do a moment of truth and look at this particular blog post. And I’ll kind of show you as well. So in general, I kind of talked about different heading tags, but I also have a breakdown and heading tags. Actually, if you think about like a Microsoft Word document or something you often have like different font styles attached to it. This would be the kind of the breakdown of how you would want it, you would want your page title to be set as the h1 tag. And you’d want each of your section headings to be an h2 tag. And if you did have like a subheading, underneath a section, it would be h3 tags. In general, every page on your website has to have one h1 tag, it has to have it and it can only have one. And it has to be unique. And that is a very important way for Google to be able to tell what the page is about. And then you want all of your related keywords to be showing up in h2 Heading tags, and potentially h3. Anything beyond that is less important like the other there’s technically h4, h5 and h6, they’re less important. I’ll show you. I’ll show you here. Actually, if I were to look at the code of this website, this strange website, this page style is an h1 tag, these subheadings h2 That is just that’s an h2. This is an h2. So I try to put as many related keywords and questions in the h2 tag for an entire blog post. And there should be one h1 tag. You have to be really careful with this because if you got your website designed or developed by someone, there’s a good chance if they weren’t like really like an SEO person that they might just be willy nilly assigning those or you might not you might be missing an h1 tag like if I ran an SEO technical law bid on site, I would be scanning every single URL on your site, if there wasn’t an h1 tag like that would be flagged, that would become like a top priority technical fix. So it’s a good practice actually, like, this might be a bit intimidating. But if you did want to just randomly check a page on your website, and Google Chrome, you’ll notice I went right click, and I went to this inspect tool. And if I click this little hover guy, icon, I can hover over elements, and you can start to see, okay, this is an h1, like, you can kind of start to like, hover over your text and see, like, if you’re missing, like a tag, or what what certain font styles are currently assigned to. Yeah, I’m kind of going back to finding our focus keyword for a blog post. The other way. So one way that you can brainstorm a blog post key focus keyword is by looking for popular questions related to your main keyword list. Another way we could do it is by looking at your competitors content, and try to choose a focus keyword like that they’re currently ranking for that you want to rank for, and then simply create better content than them. You can’t copy and paste their content. In fact, that would again, get you penalized. But this is a very simple, free way to find out, you know, who your business what your business competitors currently blogging about. And some of it is not going to be relevant. And some of it might be like fluff and distracting. But if you notice that they have really good content, and let’s say you type a main keyword from your main keyword list, and you see what the top, you know, three organic results are skipping past the ads, because you’ll actually notice, you know, the first few results are paid, they’ll have a little ad thing, so ignore those because they’re paying for that. But if you look at the top three organic results, what is their content? Like? How can you create better content, again, very simple. But from there, look at the search term, you put in, look at the page title of their content, and choose a focus keyword based on that. Again, caveat, these are the free options, but like, you know, still very strategic options for creating that focus keyword. So when I’m finding that related keywords, we actually kind of already covered this, but I would go and do that autocomplete suggestion to find as many related keywords, and I would put those as the h2 tags in your blog posts. So we actually kind of like already showed and talked about that. Again, I do have a video showing that autocomplete suggestion, like hack we’ve already covered in this presentation. Okay, putting it all together. I think the main barrier to SEO is one, there’s obviously like the technical side, and that we didn’t cover that in this presentation. You know, there’s like a lot of technical optimization. We talked about keyword research and kind of planning, planning out our web pages and our blog content. But in general, no matter what aspect of those three levers of SEO, we’re talking about, probably the main barriers overwhelmed like there’s just feels like there’s a lot to do. And so I want to kind of show you, this is not like the only way to do it. But let’s say you were feeling overwhelmed, and you just wanted to try a system and get consistent about it. Here’s one that you can try. So this would be like a sample small business SEO plan where I was committing to eight hours a month or a couple hours a week. And the commitment to myself was I’m gonna work on one long form blog content, publish it and like, you know, promoted on social media a month. If you were working on that foundational aspect, we talked about like working on your main keyword list and making sure you have proper web pages. This could be switched out for, you know, like one long form or like fully optimized like landing page or web page. So if I were to break this down, you know, this is a sample this is probably like the lowest time commitment I would commit to like in general for SEO. The bare minimum would be producing like one blog content a month I was trying to push my clients to a minimum of One to two blog, blogs a month. If I’m meeting with them bi weekly, then it’s usually like, let’s try to get a blog post, like written, you know, on the off week and then come back and review it. So usually I’m, I’m saying like the minimum, two blog posts a month, and then like, you know, promoting it twice a month. So in the first week, you know, one of my hours, I just kind of broke this down by an hour, but like, one of my hours might be writing and publishing a blog post based on an actual business goal or, or service provider or focus keyword that I’ve chosen. And the other hour that we could be spending an hour trying to improve a technical thing on my website, this would be usually because you have gotten a technical audit for your website. And so you’re now like spending an hour working on fixing one of those things. If you hadn’t done that you could spend an hour working on technically optimizing your content. Based on that checklist I talked about. That’s on my blog. In the second week, I might spend an hour planning and scheduling social media content that will lead people to that blog post. So I might make like bite sized, you know, social media graphics that are just like pulling content from that blog post I just wrote. So then I can share that on social media, you know, shares my blog post, then you also know that a certain amount of your social content is directly linked to your main keyword list and your main services. I might spend the second hour like optimizing that blog post for search engines that I just wrote. So making sure the heading tags are right, you know, making sure you’ll see the checklist but like making sure maybe there’s all text in my images. There’s a lot of little things you can tweak. In that third week, I might spend my first hour brainstorming content ideas and like working on my main keyword list or doing that competitive research. You know, again, that takes time, so I just kind of put it in there. And I might spend my second hour again, improving a technical thing on my website, you’ll notice I put that one twice, because it’s very important.
In the last week, I might spend an hour doing that analytics, like how’s my web traffic gonna grown? Like, am I getting pageviews to that blog content? Like? Are people actually converting into customers for what I’m doing? And so I would spend that last week kind of looking at what was successful, like, did people like it on social media? Did I get a bunch of comments being like, Ah, that was so amazing that I wish you talked about this or covered this. Now, you might have a blog post for next month. So I would just spend some time actually like thinking about how effective have I been. So this is kind of just like a sample of how you could break it down. Again, you can kind of switch this up depending on on what works for you. But I wanted to give you something like some structure, so that you weren’t like, Okay, this was great, but like now what?
Okay, so what have we learned so far? We’ve learned what SEO is why it’s important. And what are the three influencing factors, the technical SEO score, the domain authority score, and the relevancy of your content, which is really what we talked about today, making sure that that web page content and your blog post content is actually relevant, that the search terms that people are actually looking for are showing up in that content. The second thing we talked about is developing your main keyword list. And then making sure your actual website structure matches the keywords that people are going to be looking for to find your business. You might be like, Wow, my website is so optimized for this, I’ve got all the pages I need. You might be like, Wow, I had no idea that this was even a consideration when I was getting my website developed and designed, I’ve got a bit of work ahead of me. The third thing that we talked about is doing keyword research for your blog posts, picking a focus keyword setting that as your h1 tag as your page title, and like blog topic, and then finding the related keywords and making those sub headings for the blog post. And then my will PS is that once you’ve written that blog post, I would go and check out that checklist I shared for for technically optimizing your blog post or web page beyond just you know, selecting the keywords and optimizing for those keywords. And then the fourth thing is just making sure that when we put in a work, especially as entrepreneurs, especially as business owners, we’re probably wearing a ton of hats. I know personally, you know, I’m doing the SEO thing but I’m also like, you know, overseeing the accounting and all of that communications and you know, like all all of the hiring and the business stuff, so we’ve only got a limited amount of time. So if we’re going to commit to an SEO plan, try to take that long form content that you made, and break it down into short form content and repurpose the heck out of it across social channels. So that one, it’s, it’s actually making a lot of your other content marketing based on popular search terms. And it’s kind of being a bit more data driven and validating that, but it’s also just making you work way more efficiently, which is so important when we have limited hours in the day. So yeah, that is my breakdown for keyword research. I know, we’re like, took that full hour, which I knew was gonna happen. But I will open up to questions and discussions. If you guys have anything. I also just want to let you know, for like watching this class that like, if you watch this class live, or if you do end up watching the recording that Jamie has. And you reach out to me and mentioned like that you were in Jamie’s like mastermind, and like you watch me like, just give me a note. So I know, then you can I call validate with her, I don’t have, you know, it’ll be a manual check. But I’ll give you a 15% discount on my SEO technical audit, or the custom SEO content strategy. If you want to give me an email, or if you’ve given me my email by downloading the worksheet, that’s, you know, fine, too, I am not going to lie, I’m terrible at a consistent email marketing program, I will not be one of those people that are like constantly in your inbox. But occasionally, I will send my list like, Hey, I made usually it’s like a free resource. Like if you know, I’m going to do a webinar again, like on this topic, or I’ve just made a new worksheet. So if you want to download it, it’s done. I’m very casual about it. It’s not my strong suit. And the last kind of discount or resource for watching this is if you want to refer someone who isn’t part of like Jamie’s like mastermind program, then and you both like are going to hire me, I’ll give you both 50 off. So you would actually if you did one of the reports, like the technical audit or content strategy, you would get the 15%. But you’d also get 50 off the person you refer to just get the 50 on. Yeah. And then just in general, if you want to know like, what I do as far as SEO and like what all my services are, that is found at booth digital.com/search engine optimization, because I have optimized that URL for that keyword. And then I also have my blog, which I write very in depth like tutorials and checklists and like guides for like doing a lot of this type of stuff. Yeah, that is all. I
Jamie 58:19
have a question. And it’s Josh, when I can read it off. And while I’m reading and you’re answering Victoria, if you have any questions for Josh, if you have another question, feel free to Okay, great. Josh has a second question. So let me copy that and ask your first question first, so I don’t lose it. So Josh, his first question was, when you were doing I believe in Josh Kirby from wrong when you were doing the search, and then the generated just under it. He was asking reconverting your key words into question searches. If you were to lift that question from the free tool. Does Google penalize you for plagiarism?
Lauren Kyle 58:55
Yes. Oh, you mean like, word for word. Taking a question that someone’s put in a search engine is that he’s saying yes. Yeah, no, no. Like, there’s there would be no penalty for that. What? Plagiarism for Google? Why you would be flagged for that is if like your whole blog post similar to like, if you have an essay at school, like if your whole blog post is like, just copy paste regurgitated content from the web. You’re not adding any new value to the database of information for Google. So that would be flagged, but like, you know, taking a keyword that you’ve done in your research and like literally using it as like your blog title or something. That’s totally fine.
Jamie 59:44
Awesome. All right. He’s got Josh, I’m now reading your additional questions. They are fire. Alright, so we have three. Yeah. First, should you pay for an audit and how much of the red flags are doable by yourself? And I’m assuming he means himself doing this all may sound red flags.
Lauren Kyle 1:00:01
Um, in general, yeah, I would pay for a technical audit. Like, just because basically how that works is rescanning every single URL of your website for like 100 Plus technical things, I currently do not have a blog post breaking down all of those problems and how to fix it. That is on my own personal wish list, but it was gonna take so much time. And like, like, yeah, I would suggest a technical audit. Now what a technical audit doesn’t do is like, then, you know, you haven’t like also say, like, if you were doing it through me, like hired me to then fix those things. What I do with my technical audits, is I list out the problem, I list out all of the pages that are affected, and then I list out how to fix it. And if it, it requires it, I link to one of my blog posts where like, I give a full tutorial on how to fix it. You could also like hire me ala carte, or like someone else to do those fixes. But in general, I, I try to format it so that you’re able to do all the fixes yourself. But the audit can be good just to get like an expert’s insight on like, everything that’s wrong, and like really distinctly because I’m like using all of the different page seo tools, like it’s just checking all the boxes, I do think that the majority of technical fixes can be done. And I really would suggest if you’re like interested in this to like deep dive into different like blog posts and like things to fix. You could also potentially, like, look into paying for SEO software and like going through some of their technical like audits, that can also be helpful. What I also do with those technical audits is for every issue, you know, there’s all the URLs that are affected and how to fix it. But at the beginning of that audit, I break down every issue by like, like low to high impact that it has on your SEO rankings. And then like how difficult it is to fix so that you have like a prioritized Action List of like, here is, you know, what has the highest impact and is the easiest effects and like, goes all the way down so that you have kind of peace of mind that you’re like, being as effective as possible as quickly as possible. But yeah, there are a lot of things that like, you can look through resources and like start to work on. Does that help? I was trying to do that away. That wasn’t like fully plugging myself. But I do think it is worth it.
Josh 1:02:52
I just had to say that was really helpful. I’ve had I’ve gone through a webinar on a tutorial on how to do it yourself. But left feeling really overwhelmed. Because it was just like you said the rabbit hole of search information and where do you start? So yeah, prioritizing of like, the hardest, most impactful things? And then how to knock that out?
Lauren Kyle 1:03:18
Yeah, I guess I should also mention with my reports. So what I do basically is like I go and do the report, and then I give you like, you know, this like giant like Google Doc or PDF, but then part of that process that’s included is that we schedule like a one hour call together, that I record that you have access to the recordings that you know, because you’ll forget stuff, like we’ll be explaining a lot. And then we like go over that report together. And so like I can answer your questions on that call. And sometimes that’s a bit helpful, too, because you might have like a specific question about the report and how it relates to your website. And I do that with like the SEO content strategy, too. So like there is like, like a one hour follow up call where we’re like going over your report together.
Jamie 1:04:08
I can attest that is basically how I learned SEO low and I did weekly calls. And I would ask her like insane, random questions, but I would learn so like that was just a mastermind of itself but strictly applicable to my business. So I have to give major kudos. Like that’s where I’ve learned everything. She’s like my little SEO guru. Question really quick low. We have three more questions. Are you cool to hang on for the three? Yeah, totally. Awesome. So the next question Josh had was how do you know what to look for in the Google Analytics for website searches?
Lauren Kyle 1:04:48
Ooh, so let’s just go back because I actually, I have given a webinar in another time and another life on At exact thing, it was not covered in this because as you can imagine, this is just like a ton. So I’ll just go back to this slide here about analytics. Yeah, I’m trying to think of how I can answer this question without it being like, without having like another hour presentation,
Jamie 1:05:25
I can I might even be able to share what I learned from you from Google Analytics, if that’s okay. Sure. Correct. So for what to look for in Google Analytics, I think you first have to think about what are your goals? And like, where are you trying to convert? And like when I got featured in press, I would see for example, I was featured in timeout, what traffic is coming from timeout, so you’re able to see an ROI with your Google Analytics, what’s working what’s not. So I can see what’s driving traffic is my social driving traffic, things like that. So I would just like sleuth around and dig, I think 50% of it. I didn’t understand. But like the key things that I cared about I looked for but I know Allah will have a deeper answer for that.
Lauren Kyle 1:06:08
Yeah. So I’m going to say at a basic level when you’re getting into SEO the main thing kind of going back to the beginning when I said is that you want to see is my website traffic increasing? And specifically to understand if SEO is being effective is my it’s called organic traffic in Google Analytics increasing above and beyond that, what I would be looking at and so with my ongoing SEO clients and just my ongoing clients in general I’m collect I’m doing all the Anna like analytics for them. We have like a spreadsheet well I’m actually transferring also like slick looking dashboards sorry Jamie, but it’s Jamie’s saw my spreadsheets but they’re so nice. I really like my spreadsheets. In fact, maybe I’ll show one of them hold on and this will actually give you I’m just gonna stop share for a moment so that I can go the My Drive and just show you a spreadsheet
Jamie 1:07:12
they were works of art. I was like how do you do that like with little lines you’ll see
Lauren Kyle 1:07:18
I am a nerd. I love spreadsheets. Okay, um I do have like my clients now have like dashboards like custom dashboards and they get sent reports but I’m going to show you because I think this is helpful of just kind of what the metrics are
is going to be least intimidating.
Jamie 1:07:52
Who’s the lucky one who’s the lucky business?
Lauren Kyle 1:07:57
Yeah, the one thing is I will say my spreadsheets all end up becoming quite custom to the clients like I start with a certain amount so this is going to be like a lot but let’s just go to that young had been married people
think this might have the opposite effect of being way too intimidating, but can I just go for it
Jamie 1:08:27
okay
Lauren Kyle 1:08:31
so in general, this is not a great example. It’s like quite intimidating but when I look at metrics I usually like to look at my total monthly visitors. I then like to look at my conversions now often in Google Analytics, you have to set up custom events is conversion so that’s a whole thing and of itself like i Okay, that’s so embarrassing. Sorry, my pets automatic beating my cat. Okay,
Jamie 1:09:06
if anyone can understand pet stuff, it’s this group.
Lauren Kyle 1:09:09
Sounds like it’s that is a shrill recording just for my cat and she loves it so it’s almost over. Okay. Um, forgot about that timing muted everything else so yeah, you know, I do also like have a service where I actually do like a custom setup for your like business where like, I go in and I set up like all the tracking I set up custom events for like whatever we need, setup like custom audiences, all that so there’s like some work that goes into that. But I usually like to look at monthly visitors, monthly conversions, and then I want to see an actual conversion rate. And then I like to look by marketing channels. So if you were working on SEO, ultimately all I care about out is, what are the visitors from search results? Which is organic traffic? What are the conversions from search results? And what is the conversion rate? And then I’ll also look at ads social. Beyond that I like to look at markets if they’re relevant. So like, if you have a specific market, then I like to look by that again, visitors conversions conversion rate, these are some of the conversions that I get into with like my SEO clients is, again, I’m looking at visitors search results, I’m looking at that technical score, one of the first level level of SEO and seeing like, how, how it’s improving. I also look at that domain authority score and see how it’s improving. I look at your number of backlinks, how many keywords are ranking for the estimated traffic value? How much impressions you’re getting on Google search? How many websites clicks and what your average search? position is? That being said, when you are starting? The main metric is just is your website traffic improving? That’s that’s the main metric. And if you’re looking at SEO, specifically, you’re looking at organic traffic. If your website traffic is not improving, then you know, you know like how effective your SEO is, everything else is really like the nitty gritty of how to improve that traffic. But it’s always going to be the website traffic. And then just as a business in general, figuring out how to like set up your conversion tracking and always being able to see actually how many customers come from each of those channels is where you start to really get into like owning your your digital experience. Because now you can say I’m like wasting money or time on this because I’m not even getting actual customers from this marketing channel.
Jamie 1:11:56
To that end of money another question Joshua had and then ruined to Victoria’s is, is it worth to buy the Google AdWords he’s consistently getting offers to do so?
Lauren Kyle 1:12:08
Um, yes and no. Obviously, yes, if the person is of quality. That being said, that person should be able to show you those numbers I just showed you, right, they should be able to show you the amount of clicks you’re getting, the amount of conversions the actual customers are getting. And then okay, well, I’ll show you another spreadsheet. Just just you know, quality one moments
a difference, let’s see what client that’s really doing as with me, hold on
Jamie 1:13:03
let’s do warm. Okay.
Lauren Kyle 1:13:18
Okay, here’s what they should be able to provide. They should be able to provide, how many impressions, how many clicks, but they should actually be able to provide the actual conversions so that you know, the conversion rate, how much you’re actually spending. And then you’ll be able to know exactly, like how much a cost per customer or cost per lead is. Because then you’ll be able to, definitively now, I’ve spent this much on ads, I got this exact amount of business from it. And either I’m losing money on that, or I’m actually like, it’s, you know, well under, like what my profit margins are. And if they’re well under what my profit margins are, well, then all you have to do is scale those ads. And so it’s super worth it, because you’re able to then be like, okay, for every $10 I spend, I’m getting $100. And if I have a business goal of making 5000, I actually just and I have a proven ad system that’s performing, I just have to spend 500. But the caveat of like hiring someone is you just have to make sure that like they are going to provide that data and also that they can prove that, that return on investment. If you spend a bunch of money on ads, and you’re not really clear on what that return on investment is it’s just going to be a colossal waste of money. So you need I would actually suggest before you invest in ads that you invest in making sure that you have that conversion tracking and that you have someone that’s like going to be able to To like, set goals with you like very clear business goals, like I have this much money to spend, but I like this is how much my business service costs at the end, like, here’s the profit margin, and that cost per acquisition has to be this and like they’re reporting on that. And what I would do is I would start with a small amount of money, until you’re able to prove that you can get that cost per acquisition, and then I would scale. But it’s worth it. If you can do that, because you’re at the top of search results technically than doing paid search. And with SEO, it’s a long term game. So every time you make a change on your website, like to optimize, there’s so many websites on the internet that it’s going to take about six to 10 weeks for Google to truly like index and notice that so it’s a very long term game. So if you’re able to, you know, fill in that gap of getting that like exponential organic website traffic with being at the top or search of search results with paid, it can be really helpful, like, you know, like double punch strategy is not a term but you know, yeah. It’s amazing.
Jamie 1:16:19
It’s such a, that’s such a simple answer. Yeah. Sorry, Josh.
Unknown Speaker 1:16:24
I appreciate that. Yeah. Thank you so much. Well, yeah,
Lauren Kyle 1:16:29
no, worries.
Jamie 1:16:30
Amazing. The last question was, are there any tips you have for SEO? When it comes to product listings?
Lauren Kyle 1:16:39
Hmm, you know, that’s a great idea for a blog post.
Jamie 1:16:44
Like, I remember that, hey, go. Um,
Lauren Kyle 1:16:47
that’s why I love these questions sessions at the end, because I just get right away, like feedback on what people are worried about. Yes. And I actually think that when you have an E commerce side of things, it can be really helpful for SEO, in the sense that I’m actually just working on this was like a really, really small client right now. Because like no brand recognition, but they carry this like, really well known skincare line in their business. So I’m like, Hey, even if you’re not selling this, having like a product page for every single one of these products means that when someone searches for this big brand name, you have more of a chance of like getting traffic, like it’s, I think it’s really helpful. But just thinking about how I explained like main keyword matching URL and related keywords, ultimately, that URL for that product page is going to rank for the product name, keyword. So the SEO tip is really just making sure that the headings and the structure of the product page are optimized for SEO, which ultimately, if you’re using like an out of the box ecommerce solution, it’s already gonna have that. And then just making sure you have enough content on that page, that’s actually like one that people get really tripped up on. In general, if you have under 300 words on a page, Google’s not going to know what that’s about. It needs enough text to be able to like really understand the purpose of the page. So it can be annoying, but just having like, more, rather than less content about what that product is, in the product description. That’s why you just get that like annoying like paragraph of like, of product descriptions, because it needs at least 300 words. So just make sure you do that. Um, but otherwise, usually, product pages start to rank a lot quicker, it’s just really important to understand that the product page is only going to really probably rank for like the product name itself. So if, if there’s, you know, part of your business objective is to get them to also maybe like, look at other products or to like look at other services, you’re gonna want to design the actual product page to make that easy like have like a clear call to action or button or something that like leads them to explore other content. Another way that you can beef up your product page is if you have any, like related blog content or other pages like having like a website section under the product page layout, that’s like, you know, you might also like this, like you might also like enjoy this content. And then the last thing I’ll say is if you can include frequently asked questions about product use, like how like so for example, actually like when this current small client is doing these product pages. Ultimately they’re trying to get people to book facials with them, but they have these like big skincare products. So what I’m doing is having them write a section about how they use these products in their facials with like a button that leads to like booking a facial for them. So and then the frequently asked questions, I, you can do something like that Google Autocomplete, where you look up the product name and start to look at what questions people have related to the product or look at the other people’s product listings and what like the review of them. Like if you get bad reviews, make that into a frequently asked question. If you’re getting people like, how do I use this product? Like, how long does this product last? Like? What outfits do I wear this product with? Like whatever that is, like I would create a Frequently Asked Questions section. And I would set the question of the frequently asked questions to h2 headings. Because then every single time it’s
Jamie 1:20:54
a blessing, you’re saying that each product should have an FAQ.
Lauren Kyle 1:20:57
Yeah, and I would set those FAQ questions to h2 headings. Because then anytime someone searches a question related to products, they’re getting linked to the product page.
Jamie 1:21:09
Wham, bam, thank you, man, this, our change has just been so filled with gems. I really, really appreciate you one taking the time and hanging on to answer our questions. This has been so informative. I know. Joshua down there is giving the endorsement of a lifetime of yay, this is great. And I know all the other pet entrepreneurs are gonna really enjoy watching this video. So thank you again for taking the time this evening to chat with
Lauren Kyle 1:21:35
us. Yes, thank you. i It’s always a pleasure, Jamie.
Jamie 1:21:40
And we got a special appearance. I don’t know Josh with you saw you
Lauren Kyle 1:21:44
know, Yoko is Oh, man. You can’t control certain things. And like, I don’t mind when it’s like this when I’m trying to play my record. It’s not healthy for the record and that’s her favorite spot. And I can’t rob her of that joy.
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